Google Page Rank and Backlink Updates – Should We Care?
Posted on February 4, 2007
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Over the course of the period that seemed to stretch from Mid to Late January, Google performed a tool bar page rank update and backlinks update. This update actually showed a lot of sites losing backlinks and page rank. To my surprise, and actually relief, there hasn’t been a lot of public hysteria over this event.
Maybe because it’s a non event.
After all, anyone who has been in this game for any length of time knows that page rank just isn’t as important as it used to be. Sure, more is better but more doesn’t guarantee you a position ‘above the fold’ (a position visible without scrolling down – typically the top four or five positions).
And this is a good thing.
A good thing because it means that maybe, just maybe we all have a chance against Amazon and other giants like PriceGrabber, eBay, Shopzilla and more who have tons of PR and used to be able to just add a page and with a decent title tag would get a top 10 position on a keyword the rest of us were beating our brains out over. Don’t get me wrong, I still see these companies dominating the SERPs but a little less than I used to.
Imagine a world where we didn’t obsess over how much green our page rank tool bar showed each day. Well we might just be motivated to make sound business decisions regarding whether we exchange links with another site (like only exchanging links with relevant, compliemary sites). We may save countless hundreds (maybe thousands) of dollars that we may otherwise have spent getting a coveted home page link from a PR 8 site. We would have time to focus on other things.
We might just focus instead on building sites with content – whether that is in the form of articles of interest for our customers or more products for sale, our visitor wins. We may implement more conversion testing so we can convert more of the good folks who visit us. Heck, we may take the time to implement a CRM system so we can stay in touch with our existing customers.
Building a business versus building PR? What a concept!
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