Beating the Google Sandbox
Posted on March 23, 2007
Filed Under | 1 Comment
“And now for something completely different…”
I strive to bring you all information that the gurus don’t seem to be sharing out there. I’ve been pretty clear lately regarding my distain for long tail keyword research. In my opinion it’s just not needed. And worse yet, can waste your time
But the hoopla in long tail keyword research is created because of the presumed block Google will place on new sites (and maybe even established sites trying to rank for a new, competitive phrase) called the Google Sandbox. Whether you are new or old hat to search enging optimization (SEO) you have probably heard the term.
And the claim that you cannot rank on a competitive phrase in less than a year in most cases. Well I think that’s bunk. And I’m willing to prove it.
I don’t coach much but once in awhile a very persistent person can wear me down. This happened in December of 2006 when someone found me and dogged me until I agreed to help him. Well the first thing we needed to do was scrap the worthless site some web designer with no obvious ecommerce experience had put up. We scrapped the overly hyphenated name that this person had been instructed to get (you know those goofy looking URLs that are loaded with keywords and hyphens) and used a URL that was his store name (this person has already established a successful bricks and mortar store ) and in Mid January of this year with the basics of his site complete, we launched our SEO program.
The site, PrimeTimeSportingGoods.com is going after softball and baseball phrases. The big obvious ones like:
- Softball gloves
- Softball bats
- Baseball gloves
- Baseball bats
Now the timid, unknowing and weak would not dream of trying to nail those phrases in less than a year. But we are going after them. And after just three weeks we saw the first flickerings on Google. Yes, way out there but measurable.
In my SEO book anything measurable is moveable.
So we are taking steps, slowly and cautiously and after a few more weeks, we see good movement. Now we are in the low hundreds on some of our phrases and so we continue with our plan.
Today we are at #63 for ’softball gloves’ – in just 7 weeks of SEO effort. Below is a chart of our progress:
Interesting huh?
Wonder where we’ll be next week? Well tune in weekly as we update our progress on all the major terms. Get techniques and tips you can implement right away to start seeing improvement in your SEO campaigns – gain a real unfair advantage over your competition.
And see how you’ll get long tail traffic without even trying.
Is this something you could use? Is this anything you’ve ever seen done before?
Real time, real success – that’s what GiantSlayer.net is all about.
See you next week!
Nancy Andrews
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Hi Nancy,
I enjoyed your presentation at Yanik’s event. Great tips! I took several pages and I’ve already started a list of action items to get my own sites (and my clients’ sites) moving up through the rankings.
~ Jason ~
P.S. Thanks for the secret tool, too. Very cool.