Ah the Trials and Tribulations of Google Bounce Back
Posted on March 31, 2007
Filed Under | 3 Comments
It is my intent to teach how I do SEO while we run this no holds barred, public view of our SEO efforts. So my topic today is all about Google bounce back – one of the more trying but common occurance of any SEO effort.
So when I last discussed our progress a week ago, the site was at #63 for the term ’softball gloves’ and had other positions between 80 and 150 for the other three terms. Great progess was made and by Thursday of this past week, we were at #36 for softball gloves. I was excited but guardedly so. You see I was anticipating a frequently occurring phenonemon that I refer to as Google bounce back. And it hit Friday and today (Saturday). So we bounced back from #36 to #50 for ’softball gloves’.
Dang!
But not surprising. For newbies to the game a big advance produces a very giddy experience. A rush that may only be compared to a boy asking the girl of his dreams for that first date and getting a ‘yes’. You want to run out and shout to the world: “Google loves me – I’m so smart – I’m nearly at my goal”. But then comes the bounce back. You suddenly give up maybe half the gain (sometimes not so much – sometimes more) and it’s crushing and you are despondent.
For those of us a bit more experienced in the game of SEO, we know bounce back is sure to be lurking. So we temper the enthusiasm until the position holds a good 3 days – all the while our bodies and mind tensed for the disturbing bounceback move.
But we also know that we’ve established a new plateau on which we can move forward. So from #63 to #50 is still a page and a half forward movement. Something to be admired and respected, not snubbed. I knew it was coming and now am planning for the next forward movement. Maybe we’ll only get to #33 next time but our bounceback will be less. We may end up in the low forties by next week. It is this very anticipation that gets my blood flowing and makes me love SEO.
OK next steps. Made a very minor change to the title tag and changed a few on page words to now be anchor text links to interior pages.
And of course we’ll continue with our linking strategy focused on deep links.
Stay tuned for more….
Nancy
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Hi Nancy,
I remember at your presentation when you were searching for a golf domain to buy you mentioned that links from .edu sites are valuable.
I read an article about all the interesting stuff you could do with google search using their special operators (inurl, allintitle, etc) and thought about this scenario.
What if I searched for this:
inurl:.edu blog **my_niche_subject**
and posted to the blogs.
My question is: Do you think this would work from an SEO viewpoint? I noticed that many of the .edu blogs have high PR. Would google notice they are from blogs and discount them?
I actually did this for one of my niche sites and the .edu link showed up in your tool a couple days later. But, I’m still unsure of the real SEO benefits, if any.
~ Jason ~
Hi Jason,
I love creative thinkers and obviously you are one! Your idea is great.
My only two caveats would be that many (if not most) blogs don’t let you automatically post to them unless you are registered and/or have reached some preset level of approved comments. In your case, you have reached that level on my blog so your comments are now actually showing right after you post rather than the first few I had to review before they showed. So that’s one concern. I’ve noticed that EDU sites often require you to be a regisered student. But not all.
So the other caveat would be to try to post to a page in the regular index, not supplemental index if you want significant value with Google. In my research, it seemed that, at best, only the first or second return was in the regular index and all other pages were in the supplemental index.
Nancy
[...] When I last posted we had fallen back into #50 for our term softball bats (see my post: The Trials and Tribulations of Google Bounceback). I was expecting to make up ground lost when we had fallen to that position after getting as low [...]