Quality vs. Quantity
Posted on August 13, 2007
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I’m getting a lot of email these days and most of it I’m answering privately but a few trends are showing up in the question asking that I’d like to address. Today I’ll talk about one of these.
I hear you talking about going out and getting one-way links, but not paid links. How would a beginner like myself go about getting a ton on incoming links, without wasting money on paid links?
In the not so distant past, there was a lot of focus on building up tons of backlinks. Heck, I was one of those really good at it and built up hundreds of thousand of backlinks. But then I dropped hundreds of thousands of backlinks which should serve as proof that it’s link quality that’s more important than link quantity.
You see if you want to rank on Google – the traffic king of the search engines – quality is the important factor. It takes far less links than you think to rank well when you do it right. So what makes for a high quality link?
Preferably the link is coming from a site with complimentary subject matter. So if you are selling slippers, a link from a site that talks about shoes is complimentary. But so is a link from a site about clothing. Now a complimentary themed site is best but nearly as good can be a complimentary page from a high authority, high page rank site.
The link should be in content (words) and the page should be as close a content (theme) match as possible. That should be a one way link rather than a reciprocal link trade. And before you start wondering where to buy one, realize that Google is looking for sites selling paid links and says it will neutralize it’s ability to pass on any page rank. So paid links are out.
Now I know these aren’t easy to find in volume but that’s my point. A vote from one site for another, given without any expectation of reciprocation in the form of a link back or payment is exactly what Google wants. And Google values them so you don’t need as many.
So the question should have been:
Where can I get some high quality one way links that will get my site rankings?
And before you all email me with that very question, let me say stay tuned there will be more coming.
Take care, we’ll chat soon!
Nancy
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That’s the truth. I don’t care about reciprocal linking anymore.
Except if the site is a high authority with really useful content.
Awesome results. You are awesome.
Franck.
The body Guard Marketer.